Donald Trump Plans To Use Phrase From 'The Purge' Franchise As His Campaign Slogan

During the 2016 election, President Donald Trump promised Americans that, if they voted for him, he would 'Make America Great Again'. Now, in 2018, he has announced his new campaign slogan for his 2020 re-election bid. The phrase has chilled some anti-Trump voters to the bone, because it seems to have been plucked from the horror movie franchise, 'The Purge'.


'The Purge' is a series of dystopian films based on America in the near future. The first film was released in 2013, but was set in 2022. In the film, the old American government collapsed in 2014, and a new government arose. They instituted an annual 'purge' that makes all crime, including murder, legal for a 12-hour period.

The third installment of the franchise was released in 2016. In 'The Purge: Election Year', filmmakers took some pot shots at Donald Trump's campaign. Doing a spin on Trump's MAGA campaign slogan, the film used the slogan 'Keep America Great' in promoting the 2040 purge.

Trump, of course, ended up winning the 2016 election, much to the surprise of many in Hollywood. In January of 2017, Trump announced his campaign slogan for his 2020 re-election campaign, and many people were shocked when he released it.

“Are you ready?” the President said in an interview with the Washington Post. “'Keep America Great,’ exclamation point.”

Trump then called on a lawyer and said, "Will you trademark and register, if you would, if you like it — I think I like it, right? Do this: ‘Keep America Great,’ with an exclamation point. With and without an exclamation. ‘Keep America Great.’”


“Got it,” the lawyer said.

The idea that Trump is embracing the horror movie's slogan that meant to mock him is disturbing to many people. Though the president has made no mention of sanctioning any crime sprees, many of Trump's biggest critics have expressed the fear that his ultimate goal is to become a tyrannical dictator. Many also fear that Trump is racist, and that his definition of keeping America 'great' means keeping America white, Christian and straight.

Trump may run into a little snag, however, with his re-election campaign plans. Apparently, the slogan has already been trademarked by the film.

'Purge' producers Brad Fuller and Andrew Form say they aren't surprised that Trump went with the obvious follow-up to his initial campaign slogan. “It felt kind of natural after we made the movie and then he used that,” said Fuller.

Both producers suspect Trump had intended it all along, and probably hadn't even seen their films. That hasn't stopped them from using people's fear of Trump, and the current political unrest, for the latest segment of the franchise. 'The First Purge', a prequel, was released in theaters on July 4. It shows how the U.S. came to accept the terrifying Constitutional amendment.

An advertisement features a red cap, looking a lot like Trump's famous MAGA cap. The film's hat reads, 'The First Purge' in white lettering.


“That was Universal,” said Form to the Huffington Post. “It was one of those [instances] where you get the email and take a look at the teaser poster, and you open it up and say please put it in the theaters now, like, let’s go.”

Source: Business Insider
Photos: Popwrapped, Gage Skidmore, Army

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