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What Drivers Thought Was A Pro-Trump Billboard Turns Out To Be The Opposite

When you hear or see certain slogans, you know exactly what person or product they make reference to. Successful advertising campaigns have a way of getting in your head and sticking with you, and that’s exactly how the advertisers intend it. The same principle applies to political campaigns. A well-worded slogan or phrase can keep a candidate at the top of voters' minds come Election Day, and that’s also exactly the way that the politicians and their advisers want it.

Regardless of your political leanings, there’s no question that President Donald Trump’s refrain of ‘Make America Great Again’ resonated. As Trump may say, in a Big League fashion. The slogan became a rallying cry for supporters of Trump, and a simple reference of it can spark all kinds of reactions. That’s a winning slogan, and it’s also one that will stand the test of time.

As the Independent Journal Review shares, the slogan is so ingrained in our culture that some drivers in Tampa, Florida were duped into believing a billboard with a similar phrase was a pro-Trump billboard. The billboard was actually for something else entirely, but it included a few key elements of Trump’s catch phrase.

The billboard exclaims ‘Making America Great,’ but it’s actually a billboard from the Islamic Community of Tampa, which came up with the idea for the billboard in honor of Ramadan.

“Making America Great with love, compassion and mercy,” is what the leaders hope to accomplish with their advertisement.

“Everyone in our nation is making America great when we all work together to serve neighbors and solve our problems,” notes Islamic Circle of North America Florida spokesman Abdulrauf Khan.

Motorists have noted that they didn’t catch the slight difference in the sign, and that they clearly thought it was a sign touting the President of the United States.

“When you drive by really quick it looks like Making America Great ... a Donald Trump sign,” said one driver.

Aida Mackic, Civil Rights Coordinator for Council on American-Islamic Relations, notes that Trump’s slogan works in a whole lot of other situations as well.

“Making America great doesn't mean we all have to be the same. No, it's the diversity that makes us so great,” she said.

If you look closely enough at the billboard, you’ll note that it includes a toll-free number and a link to the WhyIslam website. Mackic notes that the billboard isn’t mere propaganda, but rather “one way that Muslims can actually show what true Islam is.”

This is an interesting tact to take to draw attention to something, and it’s one that can backfire. Most people aren’t big fans of being duped by something that’s specifically designed to capture their attention. For example, consumers that are presented with a choice between a convenience store named 11-7 may be more inclined to visit the more well-known 7-11 if the choice is made crystal clear. Quite simply, people like to know what they’re buying or being exposed to without tricks, a little sleight of hand or deceptive phrasing.

Source: Independent Journal Review, Miami Herald
Photo: YouTube

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