Ally Bank wants to change the way you look at your money...in specific, your pennies. The fast-growing bank has begun a new marketing campaign that involves leaving 100 “lucky” pennies throughout the country that can be redeemed for $1,000 each.
According to Ally Bank, the pennies can be found in 10 major US cities – Austin, Charlotte, Chicago, Denver, Detroit, Los Angeles, Miami, New York, San Diego and Washington, D.C.
The ad campaign notes that the bank staff placed ten coins in the most highly trafficked areas in each of the 10 cities.
Keep in mind that each of these pennies is a little bit bigger than a regular penny, and you can see the bank’s logo on the front and a redemption code on the back. You can then enter the redemption code online to claim your $1000 prize.
The bank says it began this unusual “$1000 pennies” campaign so that people across the country would rethink the value of money. The firm also produced a slick, amusing video to accompany the launch of their new marketing campaign.
So, do you bother to bend over and pick up a penny if you see one on the street? What will you do if you notice a “penny” in one of the major cities where the contest is running?
Source: Wide Open Country
Photo: Wide Open Country