This Store Entices Men To Buy Jewelry With Strange Deal

Deland’s Downtown Goldsmith Jewelry and Engraving is a Florida jewelry store that has found a creative way to set up a "two for one" special of items often purchased during the holidays.

The owner, Jessie Czerok, said she calls the sale "Fire and Ice." Although, liberals might not like the "fire" part as it means the firing of a gun. Ice means glittering diamonds. Their sale is customers who spend between $450 and $4,000 on jewelry get a free 12-gauge shotgun.

Czerok said, “Men are notoriously late shoppers. Christmas Eve is always busy.”

The weapon retails for around $270. Czerok also says that the store doubles as a Federal Firearms License dealer. Anyone wanting a gun must undergo a background check.

Czerok states, “If they don’t pass, they don’t get a gun. We don’t just let anyone walk out of here with a gun.” The jewelry store opened over 14 years ago, and it started selling firearms in 2012. Czerok says many women come in to buy themselves jewelry and give their husbands the gun.

Czerok says that the store has given out two times as many guns this season as it has in the past two years. Czerok is also planning to run the same deal on Valentine's Day.

Photo: Red 3 Display

Tell Us What You Think

More News Stories

Spencer Stone, a heroic US airman, spoke on Sunday sharing how he and his childhood friends were able to thwart an attacker set on massacring all...

Life can change in an instant, and we’ve all heard plenty of harrowing tales of things being flipped upside down for those that weren’t paying...

The fight against terrorism is becoming a bit more complex as American authorities have arrested almost five dozen people in the United States for...

They say that crystal meth can really mess with your mind, but it doesn’t get much weirder than this story. According to numerous media sources,...

A convicted child molester tried to appeal the decision by attempting to prove to the judge he couldn’t have sexually abused anyone. The man...

Latest News Stories

Hillary Clinton will “be a very formidable candidate,” according to Mike Huckabee.

The former Arkansas governor, who recently left his Fox...

Iran’s government news service on Tuesday announced that “ballistic missiles were fired from silos” at multiple locations to demonstrate the...

On Wednesday, the Obama administration announced that a deal has been reached to re-establish diplomatic ties with Cuba and reopen embassies. Sen...

One mom had more than a few too many drinks before heading to pick up her child at school. School employees found the mom after she retrieved her...

The sudden death of actor Alan Thicke in December 2016 was shocking. Thicke is probably best remembered for his role as a “cool dad” on the...