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This Store Entices Men To Buy Jewelry With Strange Deal

Deland’s Downtown Goldsmith Jewelry and Engraving is a Florida jewelry store that has found a creative way to set up a "two for one" special of items often purchased during the holidays.

The owner, Jessie Czerok, said she calls the sale "Fire and Ice." Although, liberals might not like the "fire" part as it means the firing of a gun. Ice means glittering diamonds. Their sale is customers who spend between $450 and $4,000 on jewelry get a free 12-gauge shotgun.

Czerok said, “Men are notoriously late shoppers. Christmas Eve is always busy.”

The weapon retails for around $270. Czerok also says that the store doubles as a Federal Firearms License dealer. Anyone wanting a gun must undergo a background check.

Czerok states, “If they don’t pass, they don’t get a gun. We don’t just let anyone walk out of here with a gun.” The jewelry store opened over 14 years ago, and it started selling firearms in 2012. Czerok says many women come in to buy themselves jewelry and give their husbands the gun.

Czerok says that the store has given out two times as many guns this season as it has in the past two years. Czerok is also planning to run the same deal on Valentine's Day.

Photo: Red 3 Display

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