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Revolve Accused of Fat Shaming After Misunderstood Campaign Backfired

Many people on social media can't help but wonder what the design and marketing teams at Revolve were thinking when they released a new sweatshirt. The sweatshirt is supposed to be part of an anti-trolling campaign, with cruel quotes taken from the internet.

Unfortunately, the way it worked out, people thought the cruel quotes were the messages Revolve was advertising.

The fashion website released a sweatshirt that cost $168, but the price tag was not what people found insulting. It was the message emblazoned across the gray sweatshirt. It said, "Being fat is not beautiful it's an excuse."

Underneath, in small print, they added, 'As said to' Paloma Elsesser, a popular plus-size fashion model who has landed some major accounts. It is apparently something rude that a troll left on Elsesser's Instagram account.

The shirt was meant to put a spotlight on the troll, but it wasn't taken that way, however. The message itself took center stage.

The advertisement for the shirt began circulating on social media, and many people didn't seem to get the context that Revolve meant for it.

Another shirt from the same line read, “Too boney to be boned.” This was a comment directed at model and actress Cara Delevingne.

So.... @REVOLVE thinks its okay to market this sweatshirt — which only comes up to an XL, by the way — by putting it on a thin model? Considering Revolve doesn't even have diverse influencers this is....A Choice," complained one person.

"Hi @REVOLVE let's talk about why this is so misguided and stupid," said another.

"What is there to say about @revolve's decision to include this sweatshirt in their inventory? That they think it's okay and will resonate with their customer base speaks volumes," one person tweeted.

Plus-sized model Tess Holliday, who recently was slammed for appearing in a bathing suit on the cover of Cosmo UK, tweeted, "LOLLLLL @REVOLVE y’all are a mess."

“They have a huge following that’s mostly young women and they are perpetuating the toxic idea that our worth is tied into our size,” complained Holliday in a statement to Mic. “They must have never seen me, because I’m fat and beautiful.”

Revolve has been slammed in the past for lacking diversity. Most of their models fit the fashion world's beauty 'standard' of being white, young, and rail-thin. The largest size the sweatshirt in question came in was an XL, though it is unusual for Revolve to sell anything in plus sizes.

The fact that the shirt was modeled on a very thin model also didn't go over well on social media in a time when people are promoting body positivity and battling against size discrimination.

Pia Arrobio, founder of LPA, the brand that designed the shirts, said the collaboration with Revolve was meant to 'shine light on how horrible trolling is', but that has backfired on them. Arrobio says the shirts were actually released early before the context was given.

"So basically it's the opposite of what it seems," Arrobio told social justice warrior and artist Florence Given.

She also noted that the proceeds of the shirts were meant to go to charity.

The excuse didn't go over well with the public.

"When the answer is “The merchandise went up early? Also, fundraising! And bullying is wrong!” to the question “Why are you selling a sweatshirt conflating fatness with laziness?” perhaps a rethink is in order?" one woman tweeted.

Source: AOL
Photos: Twitter, Revolve

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