Status message

Operating in maintenance mode.

Budweiser Horses Gave Stunning 9/11 Tribute, But It Was Only Shown Once

Fifteen years ago, in the wake of the September 11 tragedy, the Budweiser team came up with a sweet but powerful tribute. They quickly devised and filmed the commercial, but most people never saw it. The commercial only aired once.

The commercial opens with the famous Budweiser Clydesdales hitched to a wagon and leaving the barn. The horses trek through the countryside, over the Brooklyn bridge and into Manhattan. In battery park, they stop and bow in honor of the victims of the tragedy.

"We filmed in New York City,” said Bob Lachky, former executive vice president of Anheuser-Busch Global Creative. “We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city — the only film company of any sort right after 9-11."

Lachky recalls that the filming experience was 'just amazing.'

The one and only time the commercial aired was during the 2002 Super Bowl. Budweiser didn't want to profit from the ad; they only wished to honor the victims.

In 2011, the ad was recreated on the 10th anniversary of the terrorist attacks. It played out the same, but with the Freedom Tower in the background.

Source: Little Things
Photo: Little Thing

Tell Us What You Think

More News Stories

President Donald Trump's administration has been slammed after members of his cabinet denied having ties to Russia. It was later revealed that...

Teen suicide has come back into the spotlight in a big way. That’s not because a rash of them have occurred recently, but rather because a new...

Two robbers who tried to take down a McDonald's Restaurant in France got a good bit more than they bargained for.

According to media...

President Barack Obama may be the man in control of the free world, but he's also a dad who has apparently lost control of his teen daughter....

Friday evening, a woman called 911 to report an SUV in Tulsa, still running, doors open, left in the middle of the road blocking traffic. A man...

Latest News Stories

In some parts of the world, it’s perfectly fine for a man to rape a child and enslave her. Human rights organizations are trying to put an end to...

Kelly Szadal is a mother of four who went with her husband to Burger King one day for a quick bite to eat. After taking a few bites of her burgery...

A new law has passed in Kentucky that will put the Bible back in public schools. The law gives local schoolboards the ability to choose whether or...

Oklahoma celebrated the state's first Muslim Day amid Christian protesters. The Oklahoma City event was presented by the Oklahoma chapter of the...

On Thursday, Chris Harper Mercer strategically targeted Christians during his hateful mass shooting at Umpqua Community College in Oregon.

...