Budweiser Horses Gave Stunning 9/11 Tribute, But It Was Only Shown Once

Fifteen years ago, in the wake of the September 11 tragedy, the Budweiser team came up with a sweet but powerful tribute. They quickly devised and filmed the commercial, but most people never saw it. The commercial only aired once.

The commercial opens with the famous Budweiser Clydesdales hitched to a wagon and leaving the barn. The horses trek through the countryside, over the Brooklyn bridge and into Manhattan. In battery park, they stop and bow in honor of the victims of the tragedy.

"We filmed in New York City,” said Bob Lachky, former executive vice president of Anheuser-Busch Global Creative. “We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city — the only film company of any sort right after 9-11."

Lachky recalls that the filming experience was 'just amazing.'

The one and only time the commercial aired was during the 2002 Super Bowl. Budweiser didn't want to profit from the ad; they only wished to honor the victims.

In 2011, the ad was recreated on the 10th anniversary of the terrorist attacks. It played out the same, but with the Freedom Tower in the background.

Source: Little Things
Photo: Little Thing

Tell Us What You Think

More News Stories

Recently TLC pulled the plug on "19 Kids and Counting" amid reports of reality TV star Josh Duggar's alleged past sexual abuse incidents that took...

A girls’ softball little league team is being penalized for a social media post. The girls are accused of showing 'unsportsmanlike conduct' after...

Everyone should have the right to “worship freely,” former President George W. Bush proclaimed Monday, when asked about President Trump’s...

In the last year, at least three women in Brazil have woken up from their C-sections expecting to have a baby put in their arms, only to be told...

An officer of Columbus, Ohio’s 15th precinct was injured after glass shards were found in his sandwich, and police say that the incident was only...