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Budweiser Horses Gave Stunning 9/11 Tribute, But It Was Only Shown Once

Fifteen years ago, in the wake of the September 11 tragedy, the Budweiser team came up with a sweet but powerful tribute. They quickly devised and filmed the commercial, but most people never saw it. The commercial only aired once.

The commercial opens with the famous Budweiser Clydesdales hitched to a wagon and leaving the barn. The horses trek through the countryside, over the Brooklyn bridge and into Manhattan. In battery park, they stop and bow in honor of the victims of the tragedy.

"We filmed in New York City,” said Bob Lachky, former executive vice president of Anheuser-Busch Global Creative. “We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city — the only film company of any sort right after 9-11."

Lachky recalls that the filming experience was 'just amazing.'

The one and only time the commercial aired was during the 2002 Super Bowl. Budweiser didn't want to profit from the ad; they only wished to honor the victims.

In 2011, the ad was recreated on the 10th anniversary of the terrorist attacks. It played out the same, but with the Freedom Tower in the background.

Source: Little Things
Photo: Little Thing

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