Quantcast

Budweiser Horses Gave Stunning 9/11 Tribute, But It Was Only Shown Once

Fifteen years ago, in the wake of the September 11 tragedy, the Budweiser team came up with a sweet but powerful tribute. They quickly devised and filmed the commercial, but most people never saw it. The commercial only aired once.

The commercial opens with the famous Budweiser Clydesdales hitched to a wagon and leaving the barn. The horses trek through the countryside, over the Brooklyn bridge and into Manhattan. In battery park, they stop and bow in honor of the victims of the tragedy.

"We filmed in New York City,” said Bob Lachky, former executive vice president of Anheuser-Busch Global Creative. “We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city — the only film company of any sort right after 9-11."

Lachky recalls that the filming experience was 'just amazing.'

The one and only time the commercial aired was during the 2002 Super Bowl. Budweiser didn't want to profit from the ad; they only wished to honor the victims.

In 2011, the ad was recreated on the 10th anniversary of the terrorist attacks. It played out the same, but with the Freedom Tower in the background.

Source: Little Things
Photo: Little Thing

Tell Us What You Think

More News Stories

A disgusting video from a Heinz ketchup manufacturing plant has been posted online, and it will make you rethink your favorite condiment. The...

A couple of vacationers were out walking the Boston streets when they heard a ruckus. They turned around to find two dogs had gotten into a...

Recently in the UK, a woman was fined nearly $400 for leaving a nasty note on the windshield of an ambulance. Ambulance workers who were...

Adrian Pounders, 47, was arrested after Crockett police searched his home on suspicion that he was selling methamphetamine. His booking photograph...

Former Texas Gov. Rick Perry suggested Wednesday that his experience as the top official of a border state qualifies him to deal with immigration...

Latest News Stories

After Trump's monumental win in the presidential election, former Republican primary candidate Dr. Ben Carson has made some comments about the '...

A Buffalo Wild Wings employee was extremely moved by what the sister of a U.S. soldier killed in Iraq did when she came into the restaurant.

...

When sporting events on patriotic holidays come to mind, it’s natural for thoughts to turn to the ways that the various teams and leagues do a...

It’s virtually impossible to make all residents in a community happy, and sometimes compromise is needed. When compromise is out the window, it’s...

The Republican budget package that the Senate approved Friday morning would slash government spending by $5.1 trillion over the coming decade....